Look like to me the face texture isn't being picked up... Maybe the side hair too. You can recopy the face texture, side hair texture and pony tail texture.
First, open up the DDS files using Paint.exe, which is a free program you can download online, this will let you see what in game Texture's were copied over.
Download Tex mod and use the logging mod to copy Lara's face texture, side hair texture and pony tail texture from the game Tomb Raider 2013 to your desktop. (FYI you will get a txt document make sure you don't delete it, it's important!) {The side har texture and pony tail texture will be blank with no hair on them.}
Then open up the BMP files using (MsPaint you windows paint brush program) and then copy Mharius face texture, side hair texture and pony tail texture over the BMP files. Save them as BMP, DDS is not important for modding Tomb Raiders.
Now switch to Package Build and click the definition file folder and select the txt document. Then make up a creator name and select Build. Then choose a name for the mod, for example, red hair. Relaunch the game using Tex mod and that Lara texture will have red hair.
Keep in mind your going to have to quit the game and do this again each time the developer changes Lara's texture, which I think this is 9 times if you want cut scenes with Lara with Red hair and just 5 times if it's just game play your after.