Make sure that you extract all the files into same, one folder (e.g. "ArcheAge StarkNaked", although the archive should create its own folder when extracted), so that when you open it, you see:
AASN (folder)
bin (folder)
Installer.exe
Preview.jpg
Readme.txt
Then right click > edit the
Install.bat file located in the
bin folder and replace the lines with this:
[COLOR=#333333].\ArcheageImporter.exe -r -w .\ArcheageScript.run "C:\Program Files (x86)\Glyph\Games\ArcheAge\Beta\game_pak" ..\AASN\[/COLOR]
Then just run the
Install.bat file, preferably with admin privileges, just in case (right click > run as administrator) and it should start replacing the packed files, which you will see in the command window.
I hope this is a good enough monkey-level explaination. :p