vtuber

A VTuber (ブイチューバー, BuiChūbā), or virtual YouTuber (Japanese: バーチャルユーチューバー, Hepburn: bācharu YūChūbā), is an online entertainer who uses a virtual avatar generated using computer graphics. Real-time motion capture software or technology are often – but not always – used to capture movement. A digital trend that originated in Japan in the mid-2010s and, since the early 2020s, has become an international online phenomenon, a majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use avatar designs. By 2020, there were more than 10,000 active VTubers. Although the term alludes to the video platform YouTube, virtual YouTubers also appear on platforms including Niconico, Twitch and Bilibili.
The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including Hololive Production and Nijisanji. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity. Virtual YouTubers have appeared in domestic advertising campaigns in Japan, and have broken livestream-related world records.

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