hololive

Hololive Production (Japanese: ホロライブプロダクション, stylized in lowercase) is a virtual YouTuber (VTuber) talent agency owned by Japanese tech entertainment company Cover Corporation. As of 2021, the agency manages more than 50 VTubers between its branches.
The name Hololive was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, Hololive was merged with Cover's male Holostars agency and INoNaKa (INNK) Music label under the unified "Hololive Production" brand.

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